"Definite Articles: Founders" is a cinematic short film shot over multiple days with diverse models to showcase the clothing line through the founder's personal story, featuring dynamic yoga, CrossFit, track, and tennis segments.

 

Our role included pre-production planning—crafting the narrative, storyboarding, casting, and scouting locations; managing logistics like scheduling, equipment, and wardrobe; co-directing and filming with specialized cinematography to capture both action and emotion; and editing with dynamic cuts, custom sound design, and color grading to create a cohesive, visually striking film that highlights the brand’s ethos and functionality.